Our Graphic Novel is Published!

No 30 - The (Not So) Glamourous Life of a Publisher

For some reason, many people think publishing is a glamorous industry. Perhaps because after hearing success story of Bloomsbury, the then small publishing house and now turned key player (in the publishing industry) after making an acquisition in 1997 of an author whose books have outsold everything but the Bible. 

Even getting published isn’t glamorous either. If you are a self-publisher, besides printing costs, you need to think about other important aspects like promotion and marketing and even the mundane like mailing the promotional leaflets yourself. We need to do just that.

The envelopes ready to be posted to potential buyers.

The labels all ready to be pasted onto the envelopes.

The production sequence: One cover letter, one leaflet, two bookmarks and one self-addressed envelope.

Book publishing is challenging because there are hundreds of thousands of books published a year from various sources, big houses, independents, foreign publishers. What chance does a small, unknown self publisher like us have? We have done our homework by getting the right reviews, planned its marketing strategy way ahead. Will all these effort result in dividends? Time will tell. In the meantime, it's back to do the mailing chore.