No 2 - Cover vs Content

Cover vs Content

A good read - where publishing is concern. It is an interview of Paul Buckley, an expert in book cover design - a veteran art director of one of the largest book publishers in the world, Penguin Group.

He said,

"No matter what you’re selling - a product, an idea or a skill - the presentation is just as important as the thing itself. Your customers will only do so much research (if at all) when purchasing your product, and when presented with similar choices, they will choose the one they feel most comfortable with. And that decision is most likely based on the packaging. Nothing illustrates this better than the experience of shopping for new books: before we even bother to read the description on the back of a book we have never heard of, we need to first notice the book and have enough desire to pick it up. And that decision is based on the book’s cover."

Click on the links below to read more ...

http://hearhear.us/articles/2006/07/12/an-interview-with-paul-buckley-part-one
http://hearhear.us/articles/2006/07/20/an-interview-with-paul-buckley-part-two